BRAND
STORIES
Hotdog.de
With Dorothea, we have the perfect support for our company. For years now we are enjoying reliable and professional cooperation with her.
She gives our ideas a face!
Christoph Kilz
CEO | Eisbär Media GmbH, Germany
- PRINT DESIGN
- IMAGE EDITING
- ARTWORK
My role
For its advertising, Hotdog.de uses high-quality photographs of its food, which I combined with retro-style designs, badges and images. The overview shows several advertising posters and displays that I designed based on this concept. The modern logo and colors (red and green) are deliberately used only as contrasting accents rather than a leitmotif to create a connection between the classic layouts and the modern era.
TASK SUMMARY
- Concept and Layout with given Text content
- Image editing and retouching
- Icon creation and Artwork
- PRINT DESIGN
- IMAGE EDITING
- ARTWORK
My role
In the course of establishing this start-up, I was commissioned to design a lot of graphic content for the restaurant, including menus. These, like the other promotional materials, I designed in a retro style, true to the design scheme we had previously developed collaboratively. To complement the unique look, I created a series of food drawings (vector graphics) in a hand-drawn style, which are used as a recurring theme as well as icons and badges in many print designs for the restaurant, sometimes used as core elements and also used on the website.
TASK SUMMARY
- Concept and Layout
- Vector Artwork drawing and badges
- PRINT DESIGN
- IMAGE EDITING
- ARTWORK
My role
These posters and flyers were also part of the project. For the layout of the “Eventfood” poster on the left-hand side, I drew a retro-style vector illustration showing one of the company's food trucks in action.
On the right-hand side is a coupon flyer, also designed by me, which was sent out to households, with a large store sign designed by me above it.
TASK SUMMARY
- Concept and Layout
- Vector Artwork drawing and badges
- PRINT DESIGN
- ARTWORK
My role
I designed one of the company's food trucks with retro-style advertising lettering in line with the other advertising materials.
While I contributed quite a few parts of the concept and design ideas to the Hotdog.de project myself, in this case the client had his own ideas for the concept and content (images and slogans). My task was the graphic realization of these ideas.
TASK SUMMARY
- Concept and Layout based on the customer's wishes
- Vector Artwork
- VECTOR ARTWORK
My role
As part of my work for the fast food start-up, I drew numerous vector illustrations, icons and badges for the advertising.
The image shows examples of the drawings, which were created as true-to-life line drawings in a retro style, adapted to the branding of this restaurant, as well as three of many different badges that I designed for this project.
TASK SUMMARY
- Creation of vector artwork
