Brand
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Branded Print Design for a State-Accredited University
Friedensau Adventist University
I am proud to showcase my Print Design work for Friedensau Adventist University.
The institute, situated in the heart of Saxony-Anhalt, Germany, looks back at a long history of 125 years. The state-accredited university is dedicated to providing "biblically founded whole-person education for those seeking to work for the wellbeing of individuals, the church, and communities" (original quote from the university's mission statement).
Print Design & Web support for the University
Since 2023, I have been supporting the university as a freelance member of the marketing team, taking care of layout and graphics for print and web in line with the existing logo, company colors and other corporate design. My tasks include designing newsletters, managing website content, occasional technical support, creating artwork for promotional materials, video editing and logo design.
Below you will find a selection of my work for this client.
Print Design: Last Will Guide, university handout for Friedensau residents
- PRINT DESIGN
- IMAGE EDITING
My role
This is the first of two brochures in a set: a will guide and a foundation brochure. The will guide is aimed at elderly people and provides important information on the subject of last wills. Infographics and visual highlights guide the reader through the most important points to enable people of an older age and possibly with visual impairment etc. to grasp the information quickly and easily.
While the client provided the text and some images, I researched additional imagery to strengthen the visual language. For example, I also suggested the cover image.
The brochure follows the university's corporate design, including the colors, fonts and design elements such as the white corner on the title and the two-color rectangle.
The text provided was edited by me.
TASK SUMMARY
- Print Design
- Image editing
- Text editing
Print Design: Image brochure for the university
- PRINT DESIGN
- IMAGE EDITING
My role
This is the second of two brochures in a set: a will guide and a foundation brochure. This foundation brochure is aimed at a broad audience. It highlights fundraising projects and the efforts of Friedensau and the University to provide people with education, shelter and food.
While the client provided the text and most of the images themselves, I researched additional imagery to further strengthen the visual language throughout the brochure. The brochure follows the university's corporate design, including colors, font and design elements such as the white corner on the title and the two-color rectangle.
The text provided was edited by me.
TASK SUMMARY
- Print Design
- Image editing
- Text editing
Print Design: Anniversary-Themed Branded Packaging Design for a Cereal Box
- PRINT DESIGN
- PACKAGING DESIGN
- IMAGE EDITING
My role
To mark the 125th anniversary in 2024, a number of merchandise items were produced, several of which I designed.
In this case, I was commissioned to create a design for a cereal box in the company colors and with the specified anniversary logo.
At the client's request, a short illustrated history of Friedensau was added to the back of the box, giving this item a particularly personal touch.
TASK SUMMARY
- Print Design
- Package Design
- Image editing
Print Design: Branded Invitation Flyer for Open House Event
Open house Event Poster & Info Folder
- PRINT DESIGN
- IMAGE EDITING
My role
In 2024, Friedensau Adventist University celebrates its 125th anniversary. For an open house event for visitors from near and far, I designed an invitation folder that included a map and agenda, all in line with the existing corporate design (logos, colors, font, and shapes). The title design from the folder was also adapted for use in posters.
TASK SUMMARY
- Print Design
- Image editing and creation of graphics
- Text editing
Note: For the event advertising I also created a 10-second video spot for a large street display.
Print Design: Anniversary Themed Chocolate Boxes
Print Design for Friedensau Adventist University
Anniversary Themed Chocolate Boxes
- PRINT DESIGN
- PACKAGING DESIGN
My role
As part of the 125th anniversary in 2024, this client commissioned me to design chocolate boxes in the company colors and with the designated anniversary logo.
Since the chocolate was a very high-quality product, the aim was to create an elegant, high-quality look in addition to the anniversary elements.
TASK SUMMARY
- Print Design
- Packaging Design
Print Design: Merchandise, Advertising & Promotional Material Design
- PRINT DESIGN
- IMAGE EDITING
My role
The university regularly hosts events for prospective students to explore the institute and the village of Friedensau, with a particularly busy schedule in 2024 due to the celebrations of the 125th anniversary.
For one of these events, I designed the visitor tent, which you can see in the preview on the left. Additionally, for the anniversary merchandise, including cups and other items, I created line drawings of key buildings like the university, library, and student dormitory. Two drafts of the design for the cups are shown here.
TASK SUMMARY
- Vector Artwork
- Concept and Print design
- Photo editing
